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Post by Kimi Who on Nov 14, 2014 4:01:49 GMT
I am subscribed to very few blog newsletters so I don't have a whole lot to go on. And so, I have questions...
1. How often do you send out a newsletter? Monthly? Weekly?
2. What do you include in your newsletter? Recent posts? Upcoming giveaways?
3. Has your newsletter been worth the time you've put into making it every week/month/whatever stretch of time?
I utilize MailChimp for my day job... I'm the one who creates and sends out the newsletter. I know what's important to that business. But what do bloggers and readers expect? I don't want to annoy them with information they already have.
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Post by runwithnoregrets on Nov 15, 2014 6:33:09 GMT
I don't have a newsletter but hope to have one eventually. The ones that I'm subscribed to for blogs are usually sent out every couple of weeks. They include past posts, articles, and sometimes discounts and giveaways. I think for larger bloggers newsletters are very valuable...I'm nowhere near that yet though!
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Post by zonemom on Nov 15, 2014 13:25:48 GMT
Kimi Who I've had my newsletter for a year now. I didn't really see the value in it before, but I have a friend who teaches people how to build email lists for a living and he wouldn't let up on how important it is ;-). My goal is to send every couple of weeks but sometimes that ends up being once per month and on special occasions. I sent one out yesterday (and Friday is a horrible day to send newsletters) because I added a new printable and gave my newsletter subscribers a bonus version. I have a very short paragraph in the main body telling them what's new. I include a nice picture under that linked to a post I want them to read. The sidebar has a feed with recent posts, giveaways and one ad. I push my newsletter sign up at the end of each post and in every giveaway plus I give newsletter subscribers ten extra entries into the giveaway of their choice and let them know about giveaways before they're coming. I'd definitely say it's worth my time--the template is already there and I'm just replacing text so it doesn't take long. Plus, when I pitch a company for sponsored posts, I stand out a bit because I have an email newsletter and most bloggers don't. I think it often makes up for the fact that I don't have huge traffic because companies know how valuable those email addresses are.
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